The Economic Buying Behaviour of Consumers at Shopping Malls - A Case Study of Mangaluru City

Abstract

Abstract: Shopping Malls are played very important role in Indian Economy. They are the large spaces that combine consumer areas such as large national and local markets. Indian consumers are transforming to global consumer, who demand better facilities, international standard of services, top brand and quality. Thus shopping malls have bright future in India as well as in Mangalore City. The review of data focuses on the emergence of Shopping Mall; influence on the consumer's economic buying behavior, and its influence on towards the economic development. The research design highlights deductive reasoning which is descriptive in nature and conducted with the help of primary and secondary data. The primary data has been collected with the help of questionnaire, from the consumer who visit the Shopping Mall. The secondary data for the study was collected from various journals. The respondents were selected using simple random sampling techniques. The data collected through questionnaire was analyzed by using percentage method. The study concludes that the consumers of the Mangalore are quite happy with overall Shopping mall experience. It is a sign of development of the Shopping mall and enhances the aspect of economic buying.