Strategi Memperluas Pemasaran melalui Pengembangan Produk Perikanan

Abstract

Research titled ”Strategy to Expand Marketing Through Fishery Product Development”, was done on a fishery group in Wukirsari, Imogiri. This research is aimed to find the influence of prossesed fish product development to the marketing. The method used for the research are qualitative and quantitative analysis methods. Data analysis used doubled linear regression method. The result of the analysis shows there are influence of input, that is crop resutlt fishes to the volume of sales of the prossesd fish product. There are influence of prossesed fish output to the volume of sales of the fish processed product. The development of this product has good marketing prospect.