5 + 1 Keystone Behavioral as a Business Innovation Strategy Approach

Abstract

The purpose of this study is to explore and demonstrate the importance of creating a culture of innovation and the use of innovation as a competitive business strategy by using the 5 + 1 behavioural keystone approach in dealing with rapid market changes.The research method used is to identify, measure and analyse the 5 + 1 behavioural keystone approach and the measurement of Report KPIs as a business innovation strategy approach. The study found that 5 + 1 behavioural keystone has an effect on the creation of a culture and innovation environment that is used as a business innovation strategy and high KPI reports also identify that the company has a high innovation culture.