A Study on Customer Satisfaction towards FMCG in Coimbatore City

Abstract

FMCG is very important to study of consumer preferences towards select topic. To identify the reason by people buying the product. FMCG product influence various facts of daily life,from food and personal care to household necessities. The FMCG sector play a pivotal role in India economy. It is role in driving economic growth generating employment and influencing consumer behavior. FMCG are product that sell quickly at relativity low costs, such as soft drinks confections, meat, dairy product and baked goods. The FMCG sector is the fourth largest in India. Economy contributing significantly to employment and GDP. FMCG are characterized by their rapid consumption and frequent repurchase cycle.