中华优秀传统文化在地域品牌设计中的创造性转化创新性发展

Abstract

«Creative Transformation» focuses on summarizing traditional culture, respecting it and absorbing the spirit of the times, «Creative Development» builds on «Creative Transformation» and complements and expands the cultural heritage and characteristics of the time through practice. China's excellent traditional culture is deep and extensive. The use of traditional cultural elements in regional brand design should be constantly explored, and in recent years, more and more designers have begun to focus on the innovative use of traditional Chinese cultural elements, constantly enhancing cultural awareness and innovation, effective culture-brand combination and promotion to stimulate a strong connection between the brand and traditional outstanding culture.