New Innovative Policies and Strategies for Retail Success

Abstract

The Indian retail industry has been thrown open to foreign majors and is packed with players who strive to offer great products and value-for-money to Indian consumers. The country holds a vast promise for retailers with its burgeoning spending power and a rising middle class. The US$ 500 billion Indian retail markets, growing at an annual rate of about 20 percent, is largely dominated by small shops and ‘ kirana’ stores as of now. The organized retail segment is in its nascent stage and has a huge potential to harness in the sub-continent. Foreign giants like Wal-Mart and IKEA have recently received the Gover the retail sector.