BOOK
Relationship Marketing: Gaining Competitive Advantage Through Customer Satisfaction And Customer Retention
Keywords:
Relationship marketing Marketing Loyalty business model Customer retention Business Loyalty Marketing management Customer satisfaction Customer advocacy Marketing strategy Service quality Service (business)
Metrics
148
Cited By
6.57
FWCI (Field Weighted Citation Impact)
0
Refs
0.99
Citation Normalized Percentile
Is in top 1%
Is in top 10%
Citation History
Topics
Customer Service Quality and Loyalty
Social Sciences → Business, Management and Accounting → Organizational Behavior and Human Resource Management
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