Kemajuan Teknologi Investasi, Persepsi Risiko dan Motivasi Investasi Terhadap Minat Investasi Hijau pada Mahasiswa

Abstract

Green investment represents an exciting and dynamic concept that harnesses capital from both government and industry to foster sustainable development. This study sought to explore the compelling influences of investment technology advancement, risk perception, and investment motivation on green investment interest among students in Karawang Regency. Employing a descriptive quantitative approach, we gathered insights from 100 engaged students through online questionnaires featuring a Likert scale (ranging from 1 to 5). The data analysis was conducted with the innovative Partial Least Squares Structural Equation Modelling (PLS-SEM) using the cutting-edge SMARTPLS 4.1 software. Research result reveal that the advancement of investment technology and investment motivation significantly enhance green investment interest among students. In contrast, risk perception does not significantly sway interest in green investments. These results underscore the critical role of technology and motivation in cultivating a sustainable investment mindset among the next generation.