BOOK-CHAPTER

The Retailer Brand and Retailer Brand Management

Keywords:

Metrics

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Cited By
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FWCI (Field Weighted Citation Impact)
57
Refs
0.64
Citation Normalized Percentile
Is in top 1%
Is in top 10%

Topics

Consumer Behavior in Brand Consumption and Identification
Social Sciences →  Business, Management and Accounting →  Marketing
Consumer Retail Behavior Studies
Social Sciences →  Business, Management and Accounting →  Marketing
Consumer Market Behavior and Pricing
Social Sciences →  Business, Management and Accounting →  Marketing

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