Two Essays on Visual Marketing Design and Consumer Attention

DISSERTATION

Year: 2025

DOI: 10.14711/thesis-hdl151329

Keywords:

Marketing Psychology Advertising Cognitive psychology Data science Cognitive science Business Computer science

Metrics

Cited By

0.00

FWCI (Field Weighted Citation Impact)

Refs

Citation Normalized Percentile

Is in top 1%

Is in top 10%

Consumer Behavior in Brand Consumption and Identification

Social Sciences → Business, Management and Accounting → Marketing

Digital Media and Visual Art

Physical Sciences → Computer Science → Computer Graphics and Computer-Aided Design

Consumer Packaging Perceptions and Trends

Social Sciences → Business, Management and Accounting → Marketing