Increase Loyalty Through Customer Satisfaction and Moderation of Customer Cash on Delivery Experience on Shopee Marketplace

BOOK-CHAPTER

Year: 2025 SpringerBriefs in applied sciences and technology Pages: 77-82 Publisher: Springer Nature

DOI: 10.1007/978-3-031-91497-3_10

Keywords:

Business Customer satisfaction Moderation Loyalty business model Marketing Psychology Service quality Social psychology Service (business)

Metrics

Cited By

0.00

FWCI (Field Weighted Citation Impact)

Refs

0.51

Citation Normalized Percentile

Is in top 1%

Is in top 10%

Technology Adoption and User Behaviour

Social Sciences → Decision Sciences → Information Systems and Management

Consumer Retail Behavior Studies

Social Sciences → Business, Management and Accounting → Marketing

Consumer Behavior and Marketing Influence

Social Sciences → Business, Management and Accounting → Marketing