STRATEGI DIGITAL MARKETING DALAM MENINGKATKAN PENJUALAN PADA UMKM DI KABUPATEN KUBU RAYA

Abstract

The purpose of this study is to determine and analyze the benefits of digital marketing in increasing sales of MSMEs in Kubu Raya Regency. Data collection techniques through questionnaires and documentation studies. The sampling technique in this study used a purposive sampling technique with a sample of 30 MSMEs in Kubu Raya Regency that use digital marketing. The research method used in this study is a descriptive method, while the form of research uses a survey method. The results of the study show that MSME actors who are the samples of this study have utilized digital marketing with a good understanding of Transaction Cost, Interactive, Incentive Program, and Site Design in marketing their products. So in this case, MSME actors are able to increase sales by utilizing their good digital marketing.