JOURNAL ARTICLE

IMPACT OF CUSTOMER SATISFACTION ON CUSTOMER LOYALTY AND RETENTION

Keywords:
Customer satisfaction Customer retention Business Loyalty business model Marketing Loyalty Customer delight Advertising Service quality Service (business)

Metrics

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Cited By
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FWCI (Field Weighted Citation Impact)
17
Refs
0.07
Citation Normalized Percentile
Is in top 1%
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Topics

Organizational and Employee Performance
Physical Sciences →  Computer Science →  Artificial Intelligence
Consumer Behavior and Marketing Influence
Social Sciences →  Business, Management and Accounting →  Marketing
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