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JOURNAL ARTICLE

Predictive Analytics in Customer Relationship Management

Emad Hussen Sadiq Hussain Alkarani Vishwas Chakranarayan

Year: 2025 Pages: 1-7

DOI: 10.1109/itikd63574.2025.11005214

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Keywords:

Computer science Predictive analytics Customer relationship management Analytics Data science Process management Business Database

Metrics

0

Cited By

0.00

FWCI (Field Weighted Citation Impact)

3

Refs

0.18

Citation Normalized Percentile

Is in top 1%

Is in top 10%

Topics

Customer churn and segmentation

Social Sciences → Business, Management and Accounting → Marketing

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