AI-Enhanced Personalization In E-Commerce: Redefining Customer Interaction

JOURNAL ARTICLE

Year: 2025 Journal: SSRN Electronic Journal Publisher: RELX Group (Netherlands)

DOI: 10.2139/ssrn.5228719

Keywords:

Personalization E-commerce Computer science World Wide Web Business Human–computer interaction

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Social Sciences → Business, Management and Accounting → Management Information Systems