AI-Driven Predictive Analytics for Banking Personalization: Enhancing Customer Lifetime Value through Behavioral and Transactional Insights

Chioma Onyinye Ikeh

doi:10.55248/gengpi.6.0425.15177

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JOURNAL ARTICLE

AI-Driven Predictive Analytics for Banking Personalization: Enhancing Customer Lifetime Value through Behavioral and Transactional Insights

Chioma Onyinye Ikeh

Year: 2025 Journal: International Journal of Research Publication and Reviews Vol: 6 (4)Pages: 12493-12508

DOI: 10.55248/gengpi.6.0425.15177

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Keywords:

Personalization Predictive analytics Analytics Customer value Transactional leadership Value (mathematics) Predictive value Computer science Business Data science Knowledge management Psychology World Wide Web Machine learning Medicine

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Cited By

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FWCI (Field Weighted Citation Impact)

Refs

0.14

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Is in top 1%

Is in top 10%

Topics

Impact of AI and Big Data on Business and Society

Social Sciences → Decision Sciences → Management Science and Operations Research

Customer churn and segmentation

Social Sciences → Business, Management and Accounting → Marketing

Big Data and Business Intelligence

Social Sciences → Business, Management and Accounting → Management Information Systems

AI-Driven Predictive Analytics for Banking Personalization: Enhancing Customer Lifetime Value through Behavioral and Transactional Insights

Metrics

Topics

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