BOOK-CHAPTER

Customer Engagement and Brand Experience on Consumer Loyalty The Role of Brand Trust as A Mediating Variable

Trixie VaniaFerrynela Purbo LaksonoAlbertus Yudi Yuniarto

Year: 2025 Advances in economics, business and management research/Advances in Economics, Business and Management Research Pages: 57-66   Publisher: Atlantis Press
Keywords:
Brand loyalty Business Advertising Brand management Marketing Brand extension Brand experience Customer engagement Brand awareness Loyalty Psychology Computer science Product management New product development World Wide Web

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Topics

Consumer Behavior and Marketing Influence
Social Sciences →  Business, Management and Accounting →  Marketing
Digital Marketing and Social Media
Social Sciences →  Social Sciences →  Sociology and Political Science
Technology Adoption and User Behaviour
Social Sciences →  Decision Sciences →  Information Systems and Management

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