Customer Engagement and Brand Experience on Consumer Loyalty The Role of Brand Trust as A Mediating Variable

Trixie Vania; Ferrynela Purbo Laksono; Albertus Yudi Yuniarto

doi:10.2991/978-94-6463-698-7_7

ScienceGate Book Chapters

BOOK-CHAPTER

Customer Engagement and Brand Experience on Consumer Loyalty The Role of Brand Trust as A Mediating Variable

Trixie Vania Ferrynela Purbo Laksono Albertus Yudi Yuniarto

Year: 2025 Advances in economics, business and management research/Advances in Economics, Business and Management Research Pages: 57-66 Publisher: Atlantis Press

DOI: 10.2991/978-94-6463-698-7_7

Get Full-Text PDF Get Analytical Report

Keywords:

Brand loyalty Business Advertising Brand management Marketing Brand extension Brand experience Customer engagement Brand awareness Loyalty Psychology Computer science Product management New product development World Wide Web

Metrics

Cited By

0.00

FWCI (Field Weighted Citation Impact)

Refs

0.24

Citation Normalized Percentile

Is in top 1%

Is in top 10%

Topics

Consumer Behavior and Marketing Influence

Social Sciences → Business, Management and Accounting → Marketing

Digital Marketing and Social Media

Social Sciences → Social Sciences → Sociology and Political Science

Technology Adoption and User Behaviour

Social Sciences → Decision Sciences → Information Systems and Management

Customer Engagement and Brand Experience on Consumer Loyalty The Role of Brand Trust as A Mediating Variable

Metrics

Topics

Related Documents

Consumer Brand Engagement on Brand Loyalty: The Role of Brand Satisfaction as a Mediating Variable

The Mediating Role of Multidimensional Customer Brand Engagement on Brand Loyalty

Impact of e-brand experience on loyalty: mediating role of e-brand engagement and trust

Impact of Brand Personality Customer Brand Identification on Brand Loyalty the Mediating Role of Trust

Consumer Loyalty: Brand Perception, Trust, Product Quality, and the Mediating Role of Customer Satisfaction