JOURNAL ARTICLE
Customer Retention in Banking: Utilizing AI and Machine Learning for Predictive Churn Analysis
Keywords:
Computer science Customer retention Machine learning Artificial intelligence Business Marketing
Metrics
1
Cited By
5.44
FWCI (Field Weighted Citation Impact)
12
Refs
0.89
Citation Normalized Percentile
Is in top 1%
Is in top 10%
Citation History
Topics
Customer churn and segmentation
Social Sciences → Business, Management and Accounting → Marketing
Insurance and Financial Risk Management
Social Sciences → Economics, Econometrics and Finance → Economics and Econometrics
Impact of AI and Big Data on Business and Society
Social Sciences → Decision Sciences → Management Science and Operations Research
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