JOURNAL ARTICLE

Customer Retention in Banking: Utilizing AI and Machine Learning for Predictive Churn Analysis

Keywords:
Computer science Customer retention Machine learning Artificial intelligence Business Marketing

Metrics

1
Cited By
5.44
FWCI (Field Weighted Citation Impact)
12
Refs
0.89
Citation Normalized Percentile
Is in top 1%
Is in top 10%

Citation History

Topics

Customer churn and segmentation
Social Sciences →  Business, Management and Accounting →  Marketing
Insurance and Financial Risk Management
Social Sciences →  Economics, Econometrics and Finance →  Economics and Econometrics
Impact of AI and Big Data on Business and Society
Social Sciences →  Decision Sciences →  Management Science and Operations Research
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