Optimizing Retail Operations with Big Data-Driven Insights: From Inventory Management to Personalized Marketing

D David Winster Praveenraj; R Kurup; Muntather Almusawi; Manoj Varma Lakhamraju; B. Arunkumar; Prakhar Mittal

doi:10.1109/autocom64127.2025.10957411

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Optimizing Retail Operations with Big Data-Driven Insights: From Inventory Management to Personalized Marketing

D David Winster Praveenraj R Kurup Muntather Almusawi Manoj Varma Lakhamraju B. Arunkumar Prakhar Mittal

Year: 2025 Pages: 342-346

DOI: 10.1109/autocom64127.2025.10957411

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Keywords:

Inventory management Big data Personalized marketing Business Computer science Marketing Marketing management Data science Business marketing Engineering Operations management Data mining

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FWCI (Field Weighted Citation Impact)

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0.14

Citation Normalized Percentile

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Topics

Big Data and Business Intelligence

Social Sciences → Business, Management and Accounting → Management Information Systems

Optimizing Retail Operations with Big Data-Driven Insights: From Inventory Management to Personalized Marketing

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