Andrée WoodcockAnn‐Marie NienaberHayley L. MorrisSandra L. Laursen
Gender inequality in entrepreneurship and innovation (E&I) persists as a significant barrier to harnessing the fullpotential of diverse talent across Europe. The Gendered Innovation Living Labs (GILL) project seeks to tackle these barriersby providing over 40 practical tools and methods aimed at fostering gender-sensitive changes throughout the organisationaland E&I lifecycle. These tools, which have been tested in 15 case studies across Europe, focus on addressing systemic biasesthat often go unnoticed but significantly impact gender equality, particularly in key decision-making spaces. This paperfocuses on two case studies from the GILL project, highlighting how gender-responsive tools and methods have beensuccessfully implemented to change organisational practices and foster inclusive cultures of innovation. TheExperimentarium, a Danish science centre, which has adapted its programs, exhibits, and practices to create a more inclusiveenvironment for both employees and visitors, demonstrating how inclusivity can shift the culture of an entire organisationand The NIHR HealthTech Research Centre in long term Conditions (Devices for Dignity) in the UK, which has interrogated itsown practices to explore gender biases in new and developing heath technology innovation. A central theme emerging fromthese case studies is the critical role of change agents in driving gender equality initiatives within organisations. Changeagents, particularly women in male-dominated sectors, face unique challenges such as lack of authority, confidence, andresistance from colleagues. Their success relies on strong support networks, mentorship, and organisational buy-in. Thispaper argues that gender inequality should not be framed as a “women’s problem” but as a broader societal issue that affectseveryone in the workplace). By integrating gender-responsive practices into organisational processes and leadership,organisations can foster a more inclusive, innovative, and productive environment. Ultimately, the findings demonstrate thatfostering gender inclusion is not just an ethical imperative but also a strategic advantage, enhancing organisationalperformance and driving societal change. The paper is organised as follows: it begins with the theoretical framing, followedby the methodology, then presents the results, and concludes with a discussion on the implications for both practice andresearch.