JOURNAL ARTICLE
ROLE OF AI CHATBOTS IN ENHANCING CUSTOMER ENGAGEMENT ON E-COMMERCE PLATFORMS
Year: 2025 Journal: IJIREEICE Vol: 13 (4)
Keywords:
Customer engagement Business E-commerce Computer science World Wide Web Social media
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0.08
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Topics
Technology Adoption and User Behaviour
Social Sciences → Decision Sciences → Information Systems and Management
FinTech, Crowdfunding, Digital Finance
Social Sciences → Business, Management and Accounting → Management Information Systems
AI in Service Interactions
Physical Sciences → Computer Science → Artificial Intelligence
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