JOURNAL ARTICLE
Navigating Customer Intention in the Age of Omnichannel Retail: A Systematic Literature Review
Firmansyah ApryadhiNorhidayah MohamadNurul Zarirah NizamAzrina Binti Othman
Year: 2025 Journal: International Journal of Academic Research in Business and Social Sciences Vol: 15 (3)
Keywords:
Omnichannel Business Retail industry Marketing
Metrics
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Cited By
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FWCI (Field Weighted Citation Impact)
0
Refs
0.07
Citation Normalized Percentile
Is in top 1%
Is in top 10%
Topics
Consumer Retail Behavior Studies
Social Sciences → Business, Management and Accounting → Marketing
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