JOURNAL ARTICLE

Navigating Customer Intention in the Age of Omnichannel Retail: A Systematic Literature Review

Firmansyah ApryadhiNorhidayah MohamadNurul Zarirah NizamAzrina Binti Othman

Year: 2025 Journal:   International Journal of Academic Research in Business and Social Sciences Vol: 15 (3)
Keywords:
Omnichannel Business Retail industry Marketing

Metrics

0
Cited By
0.00
FWCI (Field Weighted Citation Impact)
0
Refs
0.07
Citation Normalized Percentile
Is in top 1%
Is in top 10%

Topics

Consumer Retail Behavior Studies
Social Sciences →  Business, Management and Accounting →  Marketing

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