Predicting Customer Lifetime Value in E-Commerce: A Data-Driven Approach to Enhance Customer Retention Strategies

Sonali Dey; D. Radha; V. S. Kirthika Devi

doi:10.1109/idciot64235.2025.10915044

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JOURNAL ARTICLE

Predicting Customer Lifetime Value in E-Commerce: A Data-Driven Approach to Enhance Customer Retention Strategies

Sonali Dey D. Radha V. S. Kirthika Devi

Year: 2025 Pages: 156-161

DOI: 10.1109/idciot64235.2025.10915044

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Keywords:

Customer retention Customer lifetime value Customer value Value (mathematics) Computer science Customer equity Customer intelligence Customer advocacy Business Knowledge management Marketing Service quality Service (business) Microeconomics Machine learning

Metrics

Cited By

5.44

FWCI (Field Weighted Citation Impact)

Refs

0.88

Citation Normalized Percentile

Is in top 1%

Is in top 10%

Citation History

Topics

Customer churn and segmentation

Social Sciences → Business, Management and Accounting → Marketing

Big Data and Business Intelligence

Social Sciences → Business, Management and Accounting → Management Information Systems

Predicting Customer Lifetime Value in E-Commerce: A Data-Driven Approach to Enhance Customer Retention Strategies

Metrics

Citation History

Topics

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