JOURNAL ARTICLE

Enhancing Customer Experience with Real-Time Data Analytics in Gaming

Urvangkumar Kothari -

Year: 2022 Journal:   International Journal on Science and Technology Vol: 13 (1)

Abstract

Real-time data analytics is changing the game for the gaming industry, with developers enhancing player experience in new ways. The importance of real-time analytics in enhancing player engagement, satisfaction, and retention has been acknowledged in this study. The use of big data and cloud computing can understand and track the actions of players in real-time enabling gaming companies to provide them with personalized gaming experiences, recommendations, and real-time fraud detection. Trends and challenges that arise out of applying real time analytics in gaming are also highlighted in this travelog on the astounding developments in technology from 2015-2021. Real-time analytics help you stay ahead in the gaming market.

Keywords:
Analytics Computer science Data science Data analysis Real-time data World Wide Web Data mining

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Topics

Big Data and Business Intelligence
Social Sciences →  Business, Management and Accounting →  Management Information Systems
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