Leveraging Augmented Reality to Drive Sustainable Practices in the Fashion and Retail Industry

Abstract

This paper explores AR as a tool in the fashion and retail industry to generate a sustainable and appealing future for the consumer. To understand the influence of AR in the decision-making of potential buyers. The ethical consideration in using AR as a technology in creating sustainable practices among consumers in the digital and retail industry. The research explores the advantages and challenges of AR in the fashion industry Furthermore, the future of AR in the fashion and retail sector is emerging as a sustainable environment for the future generation.