PENGARUH PENGGUNAAN E-COMMERCE TERHADAP PENDAPATAN USAHA MENURUT PERSPEKTIF EKONOMI SYARIAH

Abstract

This study aims to determine whether the use of e-commerce has an effect on increasing business income of Geprek Arisha Chicken, Rawangsari Village, Pangkalan Lesung District, Pelalawan Regency. This research uses quantitative methods. The population in this study is income data from the start of the business until now and 61 consumers. While the sample in this study was income data 9 months before using E-commerce and 9 months after using E-commerce, the data collection technique used was a questionnaire. The data analysis tool used in this research is simple linear regression analysis. The results showed that the variable use of e-commerce had a significant effect on increasing business income of Geprek Arisha Chicken, Rawangsari Village, Pangkalan Lesung District, Pelalawan Regency. The contribution of the variable use of e-commerce to operating income is 39.9%, while the remaining 60.1% is influenced by other variables that are not in this study. Arisha's Chicken Geprek business in using e-commerce does not conflict with the Islamic Economic system because online buying and selling basically has similarities with offline buying and selling in terms of the fulfillment of the pillars of buying and selling, and the fulfillment of inter-adhin minkum (mutual pleasure between buyers and sellers), honesty, fairness , and transparent.