E-Commerce Churn Prediction for Analyzing Customer Behavior Based on Machine Learning

BOOK-CHAPTER

Year: 2025 Lecture notes on data engineering and communications technologies Pages: 194-202 Publisher: Springer International Publishing

DOI: 10.1007/978-3-031-81308-5_18

Keywords:

Computer science Machine learning Artificial intelligence

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Customer churn and segmentation

Social Sciences → Business, Management and Accounting → Marketing

Consumer Retail Behavior Studies

Social Sciences → Business, Management and Accounting → Marketing

Consumer Market Behavior and Pricing

Social Sciences → Business, Management and Accounting → Marketing