Analysis of Public Sentiment Towards The TikTok Application Using The Naive Bayes Algorithm and Support Vector Machine

Abstract

In the current digital era, social media applications such as TikTok have become an important aspect of people's lives. TikTok allows users to create and share short videos, making it a global phenomenon with millions of active users. However, this application has also been the subject of various responses and opinions from the public. This research aims to classify public sentiment towards the TikTok application based on comments on Playstore using the Naïve Bayes algorithm and Support Vector Machine (SVM). This research method involves collecting comment data from Playstore using scraping techniques, resulting in 5,000 review data. Data pre-processing stages include case folding, tokenization, normalization, stopword removal, stemming, and data labeling using a lexicon. The data that has been processed is then weighted using Term Frequency - Inverse Document Frequency (TF-IDF) before being classified using the Naïve Bayes and SVM algorithms. Algorithm performance evaluation is carried out using the Confusion Matrix to measure accuracy, precision and recall. The research results show that the SVM algorithm has higher accuracy (84%) compared to Naïve Bayes (79%). SVM also shows better precision and recall values in classifying positive and negative sentiment from user reviews. From the results of the tests that have been carried out, the SVM algorithm is more effective than Naïve Bayes in sentiment analysis of the TikTok application. This research provides insight into how public sentiment can be measured and analyzed, and underscores the importance of choosing the right algorithm for data sentiment analysis on social media platforms.