PERAN PUBLIC RELATIONS DALAM MENINGKATKAN CITRA PERUSAHAAN MELALUI PENGELOLAAN MEDIA SOSIAL INSTAGRAM @DUACOFFEE

Abstract

This research aims to explore the role of Public Relations in improving the company's image through managing social media Instagram @DuaCoffee through posts, stories and reels. and understand how Public Relations can play a role in building and maintaining a positive company image through managing Instagram social media. Samples come from customers, followers of Instagram @DuaCoffee through Public Relations activities carried out through the management of Instagram social media @DuaCoffee. The research method used is a qualitative approach using in-depth interview techniques with business owners and customers. The research results show that the role of Public Relations in managing social media Instagram @DuaCoffee has supported increasing customers and improving the company's image. Furthermore, it is hoped that it can provide input to companies in developing an effective role towards audiences and society. Understand the importance of Public Relations in building a company image through Instagram social media. This research will provide an understanding of the important role of Public Relations in improving the company's image through managing social media Instagram @DuaCoffee. The results of this research can be a basis for other companies to optimize efforts in managing social media by involving public relations. Researchers explain the importance of the role of Public Relations in building a company's image and maintaining good relations with audiences and the public. Through references from several previous studies such as journals, books and theses.