JOURNAL ARTICLE
Impact of Social Media Marketing on Online Consumer Behavior using Self-Organizing Maps
Keywords:
Social media Computer science Consumer behaviour Advertising Marketing Business World Wide Web
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FWCI (Field Weighted Citation Impact)
16
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0.39
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Topics
Digital Marketing and Social Media
Social Sciences → Social Sciences → Sociology and Political Science
Technology Adoption and User Behaviour
Social Sciences → Decision Sciences → Information Systems and Management
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