JOURNAL ARTICLE

Impact of Social Media Marketing on Online Consumer Behavior using Self-Organizing Maps

Keywords:
Social media Computer science Consumer behaviour Advertising Marketing Business World Wide Web

Metrics

0
Cited By
0.00
FWCI (Field Weighted Citation Impact)
16
Refs
0.39
Citation Normalized Percentile
Is in top 1%
Is in top 10%

Topics

Digital Marketing and Social Media
Social Sciences →  Social Sciences →  Sociology and Political Science
Technology Adoption and User Behaviour
Social Sciences →  Decision Sciences →  Information Systems and Management

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