Evaluating Provider Recommendations in Digital Marketing Campaigns

BOOK-CHAPTER

Year: 2024 Apress eBooks Pages: 417-420

DOI: 10.1007/979-8-8688-0546-2_39

Keywords:

Business Marketing Advertising

Metrics

Cited By

0.00

FWCI (Field Weighted Citation Impact)

Refs

0.74

Citation Normalized Percentile

Is in top 1%

Is in top 10%

Digital Marketing and Social Media

Social Sciences → Social Sciences → Sociology and Political Science

Marketing and Advertising Strategies

Social Sciences → Business, Management and Accounting → Marketing

Consumer Behavior in Brand Consumption and Identification

Social Sciences → Business, Management and Accounting → Marketing