Integrating AI with CRM Systems: Enhancing Customer Relationship Management Through Intelligent Automation

Abstract

The implementation of artificial intelligence (AI) has substantially transformed the manner in which businesses operate, rendering the notion of "business as usual" obsolete. The marketing sector has undergone substantial changes as a result of the emergence of AI, which has compelled marketing managers to acknowledge the necessity of incorporating AI into their marketing strategy.The incorporation of artificial intelligence (AI) into customer relationship management (CRM) and marketing strategies has resulted in significant improvements in financial gains and client loyalty for businesses. They develop enterprise applications, including marketing automation, analytics, and app development.The responsibilities of marketing managers have subsequently evolved and are anticipated to continue to do so in the future. It appears that the area has not been adequately investigated in relation to its value. Consequently, additional research is necessary.