Relationship between destination image, accessibility, tourists experience, tourists satisfaction and revisit intention: Structural equation model analysis

Abstract

The Lon-Malang Beach tourist destination can be an alternative natural tourist destination for local tourists, domestic tourists and even foreign tourists. Various factors encourage tourists' interest in returning to visit the Lon-Malang beach destination because of the availability of various games. The destination image and transportation infrastructure, as well as social factors such as the friendliness of the population, provide a positive experience for tourists. Therefore, this research explores the relationship between destination image, accessibility, and tourist experience on tourists' revisit intentions through tourist satisfaction as a mediator. The quantitative method used in this research is the SmartPLS 4.0 application. Data collection was carried out using a questionnaire from 190 visitors to the Lon-Malang tourist destination who participated in this research. The research results show that destination image has a positive and significant effect on tourist satisfaction and revisit intention. This research also found that transportation infrastructure had a positive and significant effect on revisit intention, but did not have a significant effect on visitor satisfaction. Furthermore, tourist experience has a positive and significant effect on tourist satisfaction and revisit intention. The results of this research will inspire governments, policy makers and tourism management to develop tailored program responses.