Factors Influence Online Customers’ Purchase Intention on Luxury Fashion through Customer Engagement

JOURNAL ARTICLE

Year: 2024 Journal: International Journal of Academic Research in Business and Social Sciences Vol: 14 (11)

DOI: 10.6007/ijarbss/v14-i11/23466

Keywords:

Customer engagement Advertising Business Marketing Psychology Social media Computer science World Wide Web

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FWCI (Field Weighted Citation Impact)

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0.20

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Is in top 1%

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Technology Adoption and User Behaviour

Social Sciences → Decision Sciences → Information Systems and Management

Consumer Perception and Purchasing Behavior

Social Sciences → Business, Management and Accounting → Marketing

Digital Marketing and Social Media

Social Sciences → Social Sciences → Sociology and Political Science