JOURNAL ARTICLE
REPURCHASE INTENTION: PERAN BRAND IMAGE, BRAND TRUST, PERCEIVED VALUE, DAN SATISFACTION
Purwoko PurwokoMuhammad Ali Fikri
Year: 2024 Journal: Jurnal Ekonomi Dan Bisnis Vol: 27 (1)
Keywords:
Brand image Psychology Business Value (mathematics) Advertising Mathematics Statistics
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Topics
Technology Adoption and User Behaviour
Social Sciences → Decision Sciences → Information Systems and Management
Consumer Behavior in Brand Consumption and Identification
Social Sciences → Business, Management and Accounting → Marketing
Digital Marketing and Social Media
Social Sciences → Social Sciences → Sociology and Political Science
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