BOOK-CHAPTER
OPTIMIZING CUSTOMER RETENTION: MACHINE LEARNING STRATEGIES FOR ECOMMERCE CHURN PREDICTION
Keywords:
Computer science Customer retention Machine learning Artificial intelligence Business Marketing
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Topics
Customer churn and segmentation
Social Sciences → Business, Management and Accounting → Marketing
Big Data and Business Intelligence
Social Sciences → Business, Management and Accounting → Management Information Systems
Forecasting Techniques and Applications
Social Sciences → Decision Sciences → Management Science and Operations Research
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