AI-Powered Personalization

Abstract

By Customizing the shopping experience to individual users, AI-powered personalization plays a crucial role in mobile commerce, ultimately improving consumer satisfaction and increasing sales. This chapter highlights the several technologies and strategies employed in this field and gives an outline of AI-powered personalization in mobile commerce. It investigates user profiling and data collection methods, dynamic pricing and offers, personalized product recommendations AI-enhanced search and navigation. Moreover, the use of chatbots and virtual assistants. The chapter also discusses future directions and developing trends in AI-powered personalization, Additionally difficulties and ethical issues. Businesses may use AI to create engaging and tailored experiences for their customers by learning about its possibilities in mobile commerce.