Intention to use Online Food Delivery Services during the Covid-19 Pandemic in Malaysia

Abstract

This paper aims to determine the behavioural intention of public use of online food delivery (OFD) services in Malaysia. A quantitative study was done through an online survey where respondents are within Malaysia with 526 respondents. Results revealed various push and pull factors affect the decisions of consumers' intention to use online food delivery services at an exploding rate. Therefore, this research is vital in providing the essential elements to food businesses in identifying the factors that lure consumers to order food through the online system. OFD services act as another source of revenue and a long-term marketing strategy for food businesses. This system moving forward also eases the life of busy city dwellers [20].