Pengembangan UMKM Mie Ayam & Soto Bu Cholifah Melalui Inovasi Dan Teknologi Informasi Untuk Meningkatkan Daya Saing Di Pasaran

Abstract

Cooperative and UKM Management courses are very important to apply to students, especially to students with the Management Study program. because these courses more or less teach students to have a creative and innovative spirit in the future. The mission of this activity is to find out about the development of UKM Mie Ayam & Soto in the Pasuruan area. This study used a technical method of collecting data which was carried out by digging up information through direct visits. The result of this research is the iconic Mie Ayam & Soto business which is visited by many residents both within their own environment and outside. The owner said that this business has very promising opportunities in today's era. but as we understand, not all entrepreneurs are fully successful, there are times when they are in a phase of ups and downs. That is why new innovations are needed for business continuity for the owner. Such as being able to promote products through social media, to increase consumer understanding and perception of the products offered. Social media branding is very large because it has very broad access in terms of user activity.