Strategi Komunikasi Pemasaran Umkm Dalam Membangun Positioning Melalui Instagram

Abstract

This research discusses the impact of the Covid-19 pandemic on MSMEs, especially Sushi Komura in Cirebon, with a focus on marketing and positioning strategies. Through social media, especially Instagram, and word of mouth, Sushi Komura has succeeded in increasing sales. The research results show that focusing on cleanliness, affordable prices, and competitive advantages are the main strategies in building positioning. Recommendations involve continuous innovation in marketing strategies, building public trust, and developing promotional programs to attract customer interest and expand business scale.