PENGARUH PENGETAHUAN INVESTASI DAN PERSEPSI RISIKO TERHADAP MINAT MAHASISWA DALAM INVESTASI SAHAM DI PASAR MODAL

Abstract

Stock investment is the most interested investment in Indonesia, which is dominated by generation Z or millennials. However, millennials are synonymous with having a hedonistic lifestyle and a higher level of consumption so they must be wise in managing finances and require qualified knowledge and risk perception if they want to enter the capital market. The purpose of this study is to find out how influential investment knowledge and risk perception are on students' interest in investing in stocks in the capital market. This study used a non probability sampling technique with purposive sampling to determine the minimum respondents with the help of the Slovin formula with an error precision of 5%. The method used is a quantitative approach with the Partial Least Square – Structural Equational Modeling data analysis technique with the help of SmartPLS software. The results of the test hypothesis indicate that the investment knowledge variable (X1) has an influence with a significant T-Statistical result of 8,651 on the buying interest variable (Y) with a p-value of 0.000 meaning that increasing students' knowledge of investment is one way to arouse their interest in investing. Then the second hypothesis of the test results indicates that the risk perception variable (X2) has an influence with a significant T-Statistical result of 3,596 on the buying interest variable (Y) with a p-value of 0.000.