BOOK-CHAPTER

Enhancing Data-Driven Decision-Making

C. V. Suresh BabuS. AdhithyaM. Mohamed HathilV. K. N. SrivathsanR. Gokul

Year: 2024 Advances in computational intelligence and robotics book series Pages: 53-88   Publisher: IGI Global

Abstract

The convergence of Artificial Intelligence (AI) and Business Intelligence (BI) has revolutionized data-driven decision-making across various industries. This paper explores the intersection of AI and BI, delving into their applications, implications for decision-making, and synergistic potentials. Employing decision tree methodologies, the study systematically investigates the intricate interplay between AI, BI, and data-driven decision processes. By analyzing real-world data and employing decision tree models, the research uncovers significant patterns, trends, and decision pathways that characterize the integration of AI and BI in organizational settings. Through a comprehensive review and synthesis of existing literature, the study identifies challenges, opportunities, and future directions in leveraging AI-driven BI solutions to enhance decision-making effectiveness. These findings provide valuable insights for businesses, policymakers, and researchers, informing strategic investments and fostering innovation in the age of data-driven decision-making.

Keywords:
Computer science Data science

Metrics

3
Cited By
4.74
FWCI (Field Weighted Citation Impact)
4
Refs
0.93
Citation Normalized Percentile
Is in top 1%
Is in top 10%

Citation History

Topics

Big Data and Business Intelligence
Social Sciences →  Business, Management and Accounting →  Management Information Systems

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