Implementasi Metode Multinomial Naive Bayes dalam Klasifikasi Judul Berita Clickbait

Abstract

This research aims to classify news headlines into clickbait and non-clickbait using the Multinomial Naive Bayes method. The data used comes from the dataset CLICK-ID: A Novel Dataset for Indonesian Clickbait Headlines. The research process involves stages of data collection, preprocessing, feature extraction, model training, model evaluation, and result analysis. The test results show that the Multinomial Naive Bayes algorithm consistently produces an accuracy rate of around 78%. Optimization using Grid Search did not result in an accuracy improvement. However, there was an improvement in the recall value for the non-clickbait class from 76% to 80%. The best parameter found was an alpha of 0.15. Therefore, the Multinomial Naive Bayes algorithm can be effectively used to address the problem of classifying clickbait news headlines, with the potential to contribute to clickbait prevention efforts in the future.