Demystifying metaverse data from user-technology interaction

Abstract

Metaverse data is the collection of detailed information generated from the user's interactions that take place within virtual and augmented realities. Metaverse data includes capturing motion information, recognising gestures, interaction and speech, emotion state assessment and evidence of eye metrics to understand user behaviour in virtual worlds. This paper will explore the different types of metaverse data as well as their implications for marketing efforts. It will also discuss how these technologies can help businesses better understand their customers and cater to their needs in an ever-evolving digital landscape.