JOURNAL ARTICLE

E-Commerce Product Recommendation System Using Machine Learning

M DarshanC Ashwini

Year: 2024 Journal:   INTERANTIONAL JOURNAL OF SCIENTIFIC RESEARCH IN ENGINEERING AND MANAGEMENT Vol: 08 (07)Pages: 1-6

Abstract

The goal of the machine learning-powered e- commerce product recommendation system is to provide a complete, end-to-end web-based platform that improves online shopping by making insightful product recommendations. This system has features for administrators as well as users, and safe access requires login credentials. To extract information from product photos, the system's backend uses machine learning models, specifically convolutional neural networks (CNNs) for image analysis. The user's buying experience is enhanced by the use of sophisticated machine learning techniques, which guarantee relevant and accurate recommendations. To sum up, our study highlights how important machine learning-driven recommendation systems are for increasing consumer engagement and generating income for e-commerce platforms. Through constant innovation and improvement, we strive to provide businesses with state-of-the-art resources to enable them to provide individualized and significant purchasing experiences. Key Words: User Experience, Product Recommendation, Neural Network (CNN’s)

Keywords:
Product (mathematics) Computer science Recommender system Manufacturing engineering Business Artificial intelligence Machine learning Engineering Mathematics

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Topics

Customer churn and segmentation
Social Sciences →  Business, Management and Accounting →  Marketing
E-commerce and Technology Innovations
Social Sciences →  Business, Management and Accounting →  Business and International Management
Technology and Data Analysis
Physical Sciences →  Computer Science →  Information Systems

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