JOURNAL ARTICLE
Saving Brick-and-Mortar Fashion Retail : The Impact of ‘Consumer-Engaged’ Retail-tainment on Store Perceptions and Store Loyalty
Year: 2024 Journal: International Journal of Costume and Fashion Vol: 24 (1)Pages: 19-38
Keywords:
Brick and mortar Business Advertising Retail industry Retail market Perception Marketing Loyalty Commerce Psychology Computer science The Internet
Metrics
0
Cited By
0.00
FWCI (Field Weighted Citation Impact)
58
Refs
0.15
Citation Normalized Percentile
Is in top 1%
Is in top 10%
Topics
Consumer Retail Behavior Studies
Social Sciences → Business, Management and Accounting → Marketing
Related Documents
BOOK
Retail Revolution: Will Your Brick & Mortar Store Survive?
Rajiv LalJosé B. AlvarezDan A. Greenberg
Year: 2014 Vol: 22 (19)Pages: 4444-9
JOURNAL ARTICLE
Understanding consumer repurchase and word-of-mouth behavior in brick-and-mortar retail: role of retail store attributes, brand loyalty and perceived value
Farhan MirzaDing Hooi TingAli Hussain
Journal: South Asian Journal of Marketing Year: 2025 Vol: 6 (2)Pages: 73-88