RESEARCH OF CUSTOMER RELATIONSHIP MANAGEMENT (CRM) SYSTEMS AND INDICATORS FOR TRACKING CUSTOMER LOYALTY

Viktoriia Vitaliivna Maltyz; O.A. Maltyz

doi:10.26661/2414-0287-2024-2-62-16

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RESEARCH OF CUSTOMER RELATIONSHIP MANAGEMENT (CRM) SYSTEMS AND INDICATORS FOR TRACKING CUSTOMER LOYALTY

Viktoriia Vitaliivna Maltyz O.A. Maltyz

Year: 2024 Journal: Financial Strategies of Innovative Economic Development Pages: 93-96

DOI: 10.26661/2414-0287-2024-2-62-16

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Keywords:

Customer relationship management Business Loyalty business model Loyalty Process management Tracking (education) Marketing Service quality Psychology Service (business)

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Topics

Customer Service Quality and Loyalty

Social Sciences → Business, Management and Accounting → Organizational Behavior and Human Resource Management

Customer churn and segmentation

Social Sciences → Business, Management and Accounting → Marketing

RESEARCH OF CUSTOMER RELATIONSHIP MANAGEMENT (CRM) SYSTEMS AND INDICATORS FOR TRACKING CUSTOMER LOYALTY

Metrics

Topics

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