JOURNAL ARTICLE
Enhancing Customer Retention through Clickstream Data Integration in Pega Customer Profiles
Year: 2024 Journal: International Journal of Science and Research (IJSR) Vol: 13 (4)Pages: 862-867
Keywords:
Clickstream Customer retention Business Customer advocacy Customer intelligence Marketing Computer science Advertising World Wide Web Service quality The Internet
Metrics
0
Cited By
0.00
FWCI (Field Weighted Citation Impact)
0
Refs
0.09
Citation Normalized Percentile
Is in top 1%
Is in top 10%
Topics
Big Data and Business Intelligence
Social Sciences → Business, Management and Accounting → Management Information Systems
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