IMPACT OF ARTIFICIAL INTELLIGENCE ON BUSINESS ANALYTICS

Abstract

Artificial Intelligence (AI), a subset of Advanced Analytics (AA), involves the automation of steps that would typically require human intervention to complete a comprehensive analysis. AI is a multidisciplinary field with the objective of automating tasks that currently necessitate human intelligence. The purpose of this research paper is to explore the impact of Business Analytics (BA) and Business Intelligence (BI) on business activities, and to analyze the scientific advancements in BA and BI to identify new research directions in this area. An analysis is needed to highlight findings that offer recognition and comparison of results, enabling an understanding of the current dynamics, its significance for organizations, and its effectiveness in addressing the new challenges posed by global trade requirements. This paper examines the broad implications of AI in BA and BI, investigating the overall influence of AI from research and innovation to implementation in BA and BI. The hypotheses derived from the research will provide a better understanding of the innovations and effectiveness of AI on businesses and society at large. It will also offer insights into how AI can transform business operations. Keywords: Artificial Intelligence, Advanced Analytics, Business Analytics, Business Intelligence.