MEGA SPORTING EVENTS AND LEGACY

Abstract

The cost of hosting or bidding for mega sporting events requires a substantial investment, and this expenditure continues to rise each year. So, what remains of these huge investments after the Olympic and Paralympic games took place? In this study, the subjects of “Mega Sports Events” and “Legacy” will be defined and explained with a wide scale of sources. The aim is to set a platform to generate social benefits at maximum levels from the host or bidding cities of the mega or major sporting events. In the light of this aim, the London 2012 Olympic and Paralympic Games will be a good example to see what has been done through the process of hosting a mega sporting event in the perspective of tangible and intangible legacies. It is obvious that despite the huge amount of costs of hosting or bidding mega sporting events, the cities can’t get enough benefits from the organizations. These obstacles give a good reason for this study to show the cities how to utilize the mega sporting events at most.